Annual honors spotlight Dow Credit Union's standout personalized digital banking experience alongside high-performing deposit, onboarding, and cross-sell campaigns from IncredibleBank, Georgia United Credit Union, Ohio Valley Bank, and Stone Bank.

HUNTSVILLE, AL, November 02, 2026 /24-7PressRelease/ -- Demonstrating how community financial institutions can transform everyday digital banking into a measurable engine for relationship and deposit growth, DeepTarget, Inc has announced the winners of the 2026 Digital Impact Awards. Presented at the annual JH Connect Client Conference in Kansas City, the awards recognize innovative banks and credit unions utilizing automated data-driven personalization and intelligent targeting inside Banno to deliver tangible business outcomes.

Dow Credit Union stood out for a personalized Preferred Checking experience launched directly from Banno, Jack Henry's digital banking platform. The experience adapts content based on whether a member already has Preferred Checking, provides personalized monthly status and qualification information, and uses customized member data fields to create a seamless in-app path to a dedicated microsite. The execution demonstrates how integration and relevant content can make digital banking more useful and individualized.

"True innovation isn't just about adopting new digital tools - it's about using data to make every member interaction count," said Mark Gandy, Chief Information Officer at Dow Credit Union. "Deploying the DeepTarget plug-in in Banno allowed us to tailor content dynamically based on each member's specific relationship and qualification status. The result is a frictionless, personalized path that empowers our members and drives tangible engagement across our digital channels. We are honored to receive the 2026 Digital Impact Award as we continue finding new ways to elevate our members' digital banking experience."

The other 2026 Digital Impact Award Finalists honored at JH Connect include:
- IncredibleBank: Mortgage and deposit campaigns are designed to turn one relationship into a broader banking relationship.
- Georgia United Credit Union: Personalized card and checking engagement turns generic advertising into individualized messaging.
- Ohio Valley Bank: Targeted debit and early-relationship communications help strengthen relationships during the first 120 days and beyond.
- Stone Bank: Segmented campaigns match deposit offers to different audiences based on profile, product opportunity and need.

"Generic digital advertising is obsolete and today's growth leaders understand that every digital touchpoint is an opportunity for real connection with their accountholders," said Preetha Pulusani, CEO of DeepTarget. "Community institutions hold an inherent advantage in the trust they've built with their accountholders but activating that trust digitally requires real precision. Dow Credit Union and our 2026 finalists have demonstrated that embedding automated, intelligent personalization directly into Banno delivers both an exceptional user experience and meaningful financial return. We are thrilled to celebrate their innovation and success."

Integrated as a plugin within Jack Henry's Banno platform, DeepTarget enables community financial institutions to move beyond one-size-fits-all marketing and turn daily digital interactions into primary drivers of deposit growth, product adoption, and long-term relationship value. DeepTarget reporting connects in-app engagement directly to bottom-line conversions and balance growth, empowering institutions to clearly measure where and how digital ROI is generated.

To learn how DeepTarget helps financial institutions acquire, cross-sell, and retain with intelligent digital personalization, visit www.deeptarget.com or contact [email protected].

DeepTarget is leading the future of banking growth with its Intelligent Revenue Automation System™, a data-driven blueprint that empowers community financial institutions to acquire, cross-sell, and retain with precision. By transforming diverse core and credit data into AI-powered predictive insights, the system automates intelligent campaigns and 3D ad experiences across various channels. This connected approach allows credit unions and community banks to move beyond generic marketing to drive measurable, profitable growth - automating intelligent account growth and maximizing the lifetime value of every relationship. Unlock your growth potential at www.deeptarget.com and connect with us on LinkedIn.

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