The acquisition strengthens RW Thrive's family of specialized businesses, expanding its employee-owned portfolio with another company known for quality, innovation, and customer-focused solutions.



EAU CLAIRE, WI, November 03, 2026 /24-7PressRelease/ -- RW Thrive, the employee-owned holding company of Realityworks and CreXo, today announced the acquisition of Atlas Headrest, Holland, Michigan-based company specializing in the design, engineering, and manufacturing of premium headrest solutions.

The acquisition marks another step in RW Thrive's continued growth and its strategy of bringing together innovative, market-leading businesses. Known for its commitment to quality, thoughtful engineering, and exceptional customer service, Atlas Headrest brings complementary strengths and expertise to the RW Thrive family of companies.

"We are excited to welcome Atlas Headrest to the RW Thrive family," said Timm Boettcher, CEO of RW Thrive. "Andrew and his team have built an exceptional business with a strong reputation for quality, innovation, and customer focus. This acquisition reflects what we do best at RW Thrive: partnering with successful companies, bringing them into employee ownership, and providing the resources and capabilities to make them even stronger. Atlas has a tremendous foundation, and we see significant opportunity to build on that success, expand market reach, and accelerate growth. We're focus is on preserving the entrepreneurial spirit, product quality, and customer relationships that have made Atlas successful, while creating new opportunities for employees through ownership and for customers through continued innovation and product development. I look forward to working with Andrew and the Atlas team as we build on their success together."

RW Thrive is committed to ensuring a seamless transition for customers, employees, and partners. Atlas Headrest will continue serving its customers with the same focus on quality, service, and innovation they have come to expect.

"Atlas Headrest has always been about building the best headrests and accessories for office chairs. Our team in Holland is the reason we are here today. RW Thrive shares our commitment to quality, our customers, and Made in USA manufacturing. It's employee-ownership culture is a great fit for Atlas. I'm excited about what we can accomplish together and to keep working with our team as we grow," said Andrew Foley, President, Atlas Headrest.

About RW Thrive

RW Thrive is a 100% employee-owned holding company focused on building and supporting specialized product businesses. Through its portfolio of companies, including Realityworks and CreXo, RW Thrive provides operational expertise, shared resources, and a culture of ownership designed to help companies grow while maintaining their unique identities, customer relationships, and commitment to quality. Through its subsidiaries, RW Thrive serves customers around the world with innovative product solutions.

About Atlas Headrest, LLC

Atlas Headrest, LLC designs and assembles premium aftermarket headrests for many of the world's most popular high-end office chairs, along with related accessories. Based in Holland, Michigan, the company sells direct to consumers and through a network of hundreds of dealers in the United States and internationally, with a focus on ergonomic engineering, precision fit, and build quality.

Read the original story here: https://www.24-7pressrelease.com/press-release/540122/rw-thrive-acquires-atlas-headrest-expanding-its-portfolio-of-specialized-products

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